Individual paper Research Example | Topics and Well Written Essays - 250 words

Individual - Research Paper ExampleHe provides emphasis to the elements on which brand loyalty is based upon. Awareness, Perceived Quality, Innovation, station Extension, Image, Promotion, Reputation, Customer Satisfaction congregate together to create Brand Loyalty. These variables bestow the company increased market share and growth rate, repeat purchases, competitive prefer and profitability. Since, retaining old customers is less expensive therefore cordial reception companies must integrate these elements in their strategic plans in order to ascending the market share.Taylor and Forte (2008) reviews the cordial reception service from a different viewpoint. They believe that in order to maintain and retain customer, the nutrition segment must be very innovative and safe, and for that persona HACCP (Hazard Analysis Critical Control Point) plays a significant and key role. It is used to advocate the hospitality industry by managing the systems of food safety. HACCP, on the o ther hand, has roughly barriers which makes it difficult to implement those steps recommended by it. For instance, the caterers dont understand the technical jargons mentioned in HACCP and thereby it is complicated to make them understand these principles. Because of the vast crook of products being offered in hospitality companies menus, it is not possible to monitor and produce flow chart for each product. Due to the fast production and consumption of food in hospitality industries it is not practically possible to make critical analysis of every product. According to the study of Taylor and Forte (2008), HACCP cannot be beneficial for hospitality industry unless the necessary principles are underpinned.Implementing the above studies can prove to be very beneficial for hospitality industries. Combination of both the researches can help the hotel companies to boost their market share to a great extent. In order to retain current customers, strong attention must be provided on bra nd loyalty. victuals is an important area of